Showtime Yellowjackets Hive After Dark at NYCC

To bring the SHOWTIME's Original series Yellowjackets to life, our team took over the official New York Comic Con afterparty and created Hive After Dark. This immersive event transformed the night into a thrilling and unforgettable experience for over 600 attendees. Upon arrival, guests were handed a survival guide and stepped into a world inspired by the show’s eerie and mysterious atmosphere. Interactive touchpoints included accessory customization stations where fans could “dress for Doomcoming” and a mysterious photo booth that captured sightings of the Antler Queen. DJ M.O.S kept the energy high throughout the night, as attendees danced and fully immersed themselves in the unique vibe of the activation. As the night concluded, guests were sent home with custom survival kit takeaways, tying back to the show’s themes and extending the experience beyond the event. By seamlessly blending fandom, creativity, and engagement, the Hive After Dark party became a standout moment of NYCC weekend, leaving fans buzzing about Yellowjackets.

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