Smirnoff at Coachella Neon Carnival

To celebrate the launch of Smirnoff’s Neon Lemonade Seltzer, our team brought to life a glowing 25’ x 25’ activation at Neon Carnival, one of Coachella’s most exclusive and coveted afterparties. The space featured interactive elements like a faux grab-n-go refrigerator, a Neon Lemonades photo moment, and a playful, double-sided bus stop-inspired bar. Designed to reflect Smirnoff’s bold and vibrant personality, the activation offered multiple serve points showcasing Neon Lemonades, Peach and Pink Lemonade Vodka, and other seltzers. With 8,000 attendees—including celebrities, influencers, and tastemakers—the activation stood out as a highlight in a night full of exclusive experiences. To amplify social impact, we incorporated Hypno’s innovative photo and video technology, giving guests the opportunity to create professional-grade, instantly shareable content. Neon lighting effects, customizable filters inspired by Smirnoff’s flavor profiles, and branded overlays ensured each post resonated on social media. By blending bold design, immersive experiences, and a focus on shareable moments, the activation not only celebrated Smirnoff’s new product but also cemented the brand as a leader in creating impactful, on-trend experiences for VIP audiences.