CBS TRACKER Fan Experience

To celebrate Season 2 of TRACKER on CBS, we hosted two unforgettable immersive events that brought the show’s adventurous spirit to life. Held at AutoCamp locations in Joshua Tree, CA, and Catskills, NY, these overnight experiences were designed to captivate press, influencers, and superfans. Guests lived like the show’s hero, Colter Shaw, by staying in Airstreams, participating in scavenger hunts, and enjoying curated photo opportunities—all culminating in an outdoor screening under the stars. The goal was to create an interactive, memorable experience that went far beyond a traditional advance screening. Across both events, we welcomed over 65 attendees, inspired more than 300 pieces of social content, and generated a total reach of 10.5M with over 1.2M impressions. By combining stunning settings, hands-on activities, and exclusive content, we turned a promotional campaign into a meaningful experience that resonated on-site and across social platforms.