Disney Pop-Up Disney! at Downtown Disney

Disney asked us to help them bring Mickey Mouse’s 90-year legacy to life with Pop-Up Disney! We built out A Mickey Celebration, a 12,000-square-foot immersive exhibit at Downtown Disney. Guests explored themed rooms filled with Mickey-inspired art, nostalgia, and Instagram-worthy moments, including a giant Mickey-shaped photo op, Minnie’s bow sofa, and installations highlighting Mickey’s evolution through the decades. Designed for all ages, the exhibit’s overwhelming success led to an extended run, drawing crowds who celebrated the magic of Disney through playful, interactive storytelling. By blending nostalgia, creativity, and digital engagement, Pop-Up Disney! became a standout brand experience.

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