Adidas Legacy Brand Induction Chicago

Adidas Basketball expanded its Legacy program beyond New York and Los Angeles, welcoming Chicago high school basketball teams into the Legacy family with a dynamic Brand Induction event. Designed to celebrate the themes of mentorship, education, and basketball, the event brought players together for the first time in a memorable experience that cemented their connection to the Legacy program. Highlights included an exciting team arrival moment, a Jersey Reveal and Product Moment featuring iconic Adidas branding, and an epic celebration with a DJ performance and surprise live entertainment. The event also featured interactive elements to engage and inspire the students, including a portrait experience and customization opportunities at the MakerLab, where players could create personalized items that tied into their journey with Adidas. By combining high-energy moments with meaningful experiences, the Chicago Brand Induction event elevated Adidas’s commitment to providing access to the sport while fostering brand loyalty and community among the next generation of athletes.