Amazon FireTV at SDCC
At NVE, we partnered with Amazon Fire TV for its first-ever experiential activation at San Diego Comic-Con, transforming a 10,000-square-foot parking lot into an immersive, cordless playland. Guests engaged with Fire TV through hands-on demos, extended product experiences, and interactive photo ops inspired by hit shows like Westworld, Game of Thrones, Jack Ryan, and The Good Place. Highlights included a VIP Dolby Atmos nighttime party and live talent interviews, generating media coverage from The LA Times, Forbes, and Variety, with millions of impressions. This activation showcased the power of strategic storytelling and interactive engagement, leaving a lasting impact on fans and media alike.