Amazon AIH at Mobile World Congress Barcelona

To raise awareness of the newly launched Amazon Mobile Subscription Services our team brought Amazon Intelligence Headquarters to life at Mobile World Congress in Barcelona. This innovative and integrated B2B program showcased the platform’s capabilities through a dynamic combination of curated experiences, strategic partnerships, and immersive storytelling. The activation featured insightful keynotes designed to inspire and inform, alongside a high-profile partnership with BMW, aligning the luxury automotive brand with the highly anticipated Prime Video series Jack Ryan. Creative activations tied to the series immersed attendees in the high-stakes world of espionage and action, reinforcing the storytelling power of Prime Video. By seamlessly blending business insights, global brand collaborations, and engaging content, the Amazon Intelligence Headquarters experience at Mobile World Congress conveyed the breadth of partnership opportunities with Amazon.