Paramount + Peak Screaming at NYCC

Our team brought Paramount+'s Peak Screaming Lab to life at New York Comic Con, designing an immersive activation that amplified the buzz around the brand's autumn horror lineup. Guests interacted with fan-favorite IPs through a themed claw machine, a lab-inspired bar serving bespoke cocktails, and a photo booth that broadcasted eerie moments throughout the venue. DJ MOS kept the vibes alive with a killer 3-hour set, transforming the space into a thrilling dance floor that captivated attendees. The activation effortlessly combined entertainment, branding, and fan engagement

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