Amazon Prime Video - Corona Capital Mexico City

We partnered with Amazon Prime Video to create a memorable brand experience for the Corona Capital Music Festival in Mexico City. To make a bold impact, we conceptualized and executed a two-story interactive build featuring three standout attractions: the Jack Ryan Experience, immersing attendees in a thrilling spy-themed adventure; the LOL Challenge, where guests tested their comedic resilience inspired by LOL: Last One Laughing; and the Amazon Prime Video Lounge, a sleek, relaxing space offering exclusive content previews and Instagram-worthy moments. Each element was thoughtfully designed to engage festival-goers and showcase Amazon Prime Video's commitment to high-quality entertainment. The two-story design was a striking addition to the festival landscape, combining bold visuals, dynamic architecture, and an inviting layout that encouraged exploration. The multi-level structure seamlessly connected the interactive experiences, creating a cohesive and immersive journey for attendees. With its standout presence and meticulous attention to detail, the activation made a lasting impression and elevated Amazon Prime Video’s visibility at one of Mexico’s most prominent cultural events.